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Welcome to:
Internet Advertising Is It All Hype and
Propaganda?
By Dennis Ventura
There is no doubt that by this time you have heard about the
hype around internet or search engine marketing and
advertising. The terms are many. Search engine optimization,
search engine marketing, Google pay per click internet
advertising, I can go on for another hour mentioning terms.
What does it all mean?
There is an enormous value to this form of marketing and
advertising. And I use both terms because they are not
interchangeable. Let me explain. Internet advertising is what all
of those sales people that call your business every day are
trying to sell you. In the industry it is more widely known as pay-
per-click advertising and management. This form of advertising
is primarily done on search engine like Google, Yahoo, Ask,
MSN, AOL and sometimes internet yellow pages like Verizon
Super Pages or Yellow Book.
Internet advertising is paying for premium ad space for an
estimated cost per lead. The benefit of online pay per click
advertising is that you select how much it will cost your
business. Based on a budget you choose, you will appear most
of the time on the first page and receive calls or emails from
customers who are proactively seeking your services or
products right now - today. This can give increase your sales in
a relatively short period of time.
The down side is that you need to understand the demand for
your products or services online and the specifics of how to set
up a campaign that will have a positive return on your
advertising investment. Unless you are willing to invest the time
to educated yourself, on the techniques and tools needed for a
profitable endeavor; you should work with a consultant that can
do all of the research and setting up of your first pay per click
and online advertising campaigns. Then after your internet
advertising efforts have yielded a positive ROI, you should have
enough data and knowledge to take over and do it yourself.
This will minimize the time, effort and wasted advertising dollars
you will spend. “Learn Do it Yourself Internet Marketing Strategy
and Tools at http://www.youtube.com/LocalInteractive”
In many ways Internet advertising is similar to trading stocks.
Unless you do the research and know which way the market is
moving. You should get a good broker and make them earn
that commission by learning how they trade your money.
Otherwise it will sound like just hype and propaganda.
__________________________________________________
Dennis Ventura is an Internet marketing consultant and the managing
director of Local Interactive, an Internet marketing & advertising company
in New York City. Dennis provides internet marketing services to small
and medium sized business as well as entrepreneurs in and around the
Bronx, Brooklyn, Manhattan, Queens and Westchester areas; who want to
develop and implement successful “Search Engine Marketing, Pay-Per-
Click Advertising & Management, Search Engine Optimization, SEO, Blog
Marketing & Development, Social Networking Web 2.0 Marketing, Internet
Video Marketing and Free Online Advertising.”
Visit: www.localinteractivenyc.com to learn more about his services or
read his blogs www.localinteractivenyc.wordpress.com http:
//localinteractivenyc.blogspot.com
Learn Do it Yourself Internet Marketing Strategy and Tools at:
www.youtube.com/LocalInteractive
Propaganda?
By Dennis Ventura
There is no doubt that by this time you have heard about the
hype around internet or search engine marketing and
advertising. The terms are many. Search engine optimization,
search engine marketing, Google pay per click internet
advertising, I can go on for another hour mentioning terms.
What does it all mean?
There is an enormous value to this form of marketing and
advertising. And I use both terms because they are not
interchangeable. Let me explain. Internet advertising is what all
of those sales people that call your business every day are
trying to sell you. In the industry it is more widely known as pay-
per-click advertising and management. This form of advertising
is primarily done on search engine like Google, Yahoo, Ask,
MSN, AOL and sometimes internet yellow pages like Verizon
Super Pages or Yellow Book.
Internet advertising is paying for premium ad space for an
estimated cost per lead. The benefit of online pay per click
advertising is that you select how much it will cost your
business. Based on a budget you choose, you will appear most
of the time on the first page and receive calls or emails from
customers who are proactively seeking your services or
products right now - today. This can give increase your sales in
a relatively short period of time.
The down side is that you need to understand the demand for
your products or services online and the specifics of how to set
up a campaign that will have a positive return on your
advertising investment. Unless you are willing to invest the time
to educated yourself, on the techniques and tools needed for a
profitable endeavor; you should work with a consultant that can
do all of the research and setting up of your first pay per click
and online advertising campaigns. Then after your internet
advertising efforts have yielded a positive ROI, you should have
enough data and knowledge to take over and do it yourself.
This will minimize the time, effort and wasted advertising dollars
you will spend. “Learn Do it Yourself Internet Marketing Strategy
and Tools at http://www.youtube.com/LocalInteractive”
In many ways Internet advertising is similar to trading stocks.
Unless you do the research and know which way the market is
moving. You should get a good broker and make them earn
that commission by learning how they trade your money.
Otherwise it will sound like just hype and propaganda.
__________________________________________________
Dennis Ventura is an Internet marketing consultant and the managing
director of Local Interactive, an Internet marketing & advertising company
in New York City. Dennis provides internet marketing services to small
and medium sized business as well as entrepreneurs in and around the
Bronx, Brooklyn, Manhattan, Queens and Westchester areas; who want to
develop and implement successful “Search Engine Marketing, Pay-Per-
Click Advertising & Management, Search Engine Optimization, SEO, Blog
Marketing & Development, Social Networking Web 2.0 Marketing, Internet
Video Marketing and Free Online Advertising.”
Visit: www.localinteractivenyc.com to learn more about his services or
read his blogs www.localinteractivenyc.wordpress.com http:
//localinteractivenyc.blogspot.com
Learn Do it Yourself Internet Marketing Strategy and Tools at:
www.youtube.com/LocalInteractive
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Sponsored by:
Convert Your Mac To PC
By Andrew Perretti
Parallels, Inc., a SWsoft company,
is an emerging leader in desktop
and server virtualization
technology. This privately held,
fast growing software company
based near Seattle, Washington,
specializes in delivering easy to
use, affordable software for
consumers and IT administrators.
Its most popular software is
Parallels Desktop for Mac, which
enables users to run Windows,
Linux, and more on a single Intel
powered Mac without rebooting.
Rounding out Parallels’ arsenal of
industry leading solutions is
Parallels Workstation 2.2 for Linux
and Windows, which enables
users to run multiple operating
systems on either a PC or a Mac.
Parallels Desktop is the first non-
Apple product ever to be named
“Product of the Year” by
MacWorld readers, and was also
recently awarded the #6 spot on
PC World’s “Best 100 Products of
2007” list.
This product has already been
deployed to over half a million
users worldwide. Parallels’
popularity continues to grow as it
revolutionizes the way the world
works with computers.
By Andrew Perretti
Parallels, Inc., a SWsoft company,
is an emerging leader in desktop
and server virtualization
technology. This privately held,
fast growing software company
based near Seattle, Washington,
specializes in delivering easy to
use, affordable software for
consumers and IT administrators.
Its most popular software is
Parallels Desktop for Mac, which
enables users to run Windows,
Linux, and more on a single Intel
powered Mac without rebooting.
Rounding out Parallels’ arsenal of
industry leading solutions is
Parallels Workstation 2.2 for Linux
and Windows, which enables
users to run multiple operating
systems on either a PC or a Mac.
Parallels Desktop is the first non-
Apple product ever to be named
“Product of the Year” by
MacWorld readers, and was also
recently awarded the #6 spot on
PC World’s “Best 100 Products of
2007” list.
This product has already been
deployed to over half a million
users worldwide. Parallels’
popularity continues to grow as it
revolutionizes the way the world
works with computers.
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