| Marty Appel is the author of the magnificent book Now Pitching For The Yankees. Thanks to the graciousness of Mr. Appel and his company , Marty Appel Public Relations, Gotham Baseball is proud to share with you the superb stories from his archives. |
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who had won their first WS since 1962 -- were a team
in turmoil. If the Bronx was burning the previous
summer, the Bombers were an inferno in 1978, one
that would eventually cost manager Billy Martin his
job. Marty Appel, who had left the team as its PR
Director following the Series in '77, recalled that 1978
season -- his first on the outside looking in aince
1968 -- for Yankees Magazine.
For a long period in 1978, as spring wound into
summer, Yankee fans were beginning to accept the
fact that ’78 was going to be a Red Sox year. A lot of
baseball writers were saying that the ’78 Bosox, under
Don Zimmer, were one of the elite teams of all times,
certainly of Boston history, and that the defending
world champion Yankees just weren’t their equal that
year.
in turmoil. If the Bronx was burning the previous
summer, the Bombers were an inferno in 1978, one
that would eventually cost manager Billy Martin his
job. Marty Appel, who had left the team as its PR
Director following the Series in '77, recalled that 1978
season -- his first on the outside looking in aince
1968 -- for Yankees Magazine.
For a long period in 1978, as spring wound into
summer, Yankee fans were beginning to accept the
fact that ’78 was going to be a Red Sox year. A lot of
baseball writers were saying that the ’78 Bosox, under
Don Zimmer, were one of the elite teams of all times,
certainly of Boston history, and that the defending
world champion Yankees just weren’t their equal that
year.
Remembering
1978
by Marty Appel
Tuesday, 19 February 2008
Following the 1977
World Series title,
the 1978 New York
Yankees --
1978
by Marty Appel
Tuesday, 19 February 2008
Following the 1977
World Series title,
the 1978 New York
Yankees --
Editor's Note) There are few people in baseball that
have seen, heard and experienced the New York
Game like Marty Appel. His journey from baseball
fan to public relations master to award-winning
author is more than enough of a story for anyone --
which you can read in Appel's magnificent book Now
Pitching For The Yankees -- but he's also written
about thousands more. Thanks to the graciousness
of Mr. Appel and his company , Marty Appel Public
Relations, Gotham Baseball is proud to share with
you the superb stories from his archives. I am sure
you will enjoy them as much as we have. - Mark
Healey
have seen, heard and experienced the New York
Game like Marty Appel. His journey from baseball
fan to public relations master to award-winning
author is more than enough of a story for anyone --
which you can read in Appel's magnificent book Now
Pitching For The Yankees -- but he's also written
about thousands more. Thanks to the graciousness
of Mr. Appel and his company , Marty Appel Public
Relations, Gotham Baseball is proud to share with
you the superb stories from his archives. I am sure
you will enjoy them as much as we have. - Mark
Healey
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