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Survival Of The Fittest
By Andrew Perretti
It's safe to say we "all" live in a consumer oriented society. Each one of us has to consume in
order to survive. Society, however, has taught us to consume more than what we need,
including the air we breath which oxygenates our blood. Why is it then, that when it comes
down to choosing between something as important as food sources to fuel our bodies,
versus spending money on other "things" which presumably makes life more comfortable,
convenient, or interesting, we succumb to multimedia influences? Multimedia is a
multi-prong attack on our senses from televisions, radios, cell phones that broadcast, i-pods,
interactive video games; and if that's not enough, every other form of 20th century printable
matter thrown at us on a daily basis. Consumers fall prey to mind altering commercial
exploitation which is actually capable of affecting our evolution on this planet as a species.
We've grown to accept that if we see it on television often enough, it must be good for us,
and because we are all "consumers" by our very nature, we consume it
If advertising can direct millions of people to eating healthy, connecting with our priorities,
staying focused on our goals, and remaining physically and mentally healthy well into our
senior years, then it may be safe to say that our survival as a species is guaranteed into the
next millennium. Unfortunately, we can't make that statement about modern day marketing
and advertising solutions. Here is where a paradigm shift is needed to change the way
consumers view consumption in general. This shift is not only necessary to promote healthy
choices regarding our nutrition, its essential to insure our very life on the planet. You can
say its a matter of a longer life or a quicker death.
Don't buy a Hummer unless your commute includes some sort of off road, wilderness, or
other extreme terrain so to speak. I'm not bashing H-3s, I'm merely putting its form versus
function into perspective with the intentions of the purchaser. When you see your neighbor
trying to back into a spot on a crowded street in NYC, its safe to remark that the advertising
of that H3 may have influenced that person's decision to buy that product more than its
performance features versus practicality. Society paints us into a price point perspective
where we'd actually choose a vehicle based upon differences of thousands of dollars, while
walking away from delicious, healthy grapes for a little as a few dollars. Don't wait for the
grapes to go on sale to consume them. You wait for a flat screen television to go on sale,
because you "want" a clearer picture. You buy the grapes at any price because you "need"
balanced nutrition. This is the shift I recently learned from Dr. Joseph Amato, which is placing
appropriate emphasis on what's important for our survival, such as nutrition. We don't need a
Hummer or flat screen television to survive; however a balanced diet, daily exercise, and
proper perspective will insure the Survival Of The Fittest.
Click here for more on nutrition.
By Andrew Perretti
It's safe to say we "all" live in a consumer oriented society. Each one of us has to consume in
order to survive. Society, however, has taught us to consume more than what we need,
including the air we breath which oxygenates our blood. Why is it then, that when it comes
down to choosing between something as important as food sources to fuel our bodies,
versus spending money on other "things" which presumably makes life more comfortable,
convenient, or interesting, we succumb to multimedia influences? Multimedia is a
multi-prong attack on our senses from televisions, radios, cell phones that broadcast, i-pods,
interactive video games; and if that's not enough, every other form of 20th century printable
matter thrown at us on a daily basis. Consumers fall prey to mind altering commercial
exploitation which is actually capable of affecting our evolution on this planet as a species.
We've grown to accept that if we see it on television often enough, it must be good for us,
and because we are all "consumers" by our very nature, we consume it
If advertising can direct millions of people to eating healthy, connecting with our priorities,
staying focused on our goals, and remaining physically and mentally healthy well into our
senior years, then it may be safe to say that our survival as a species is guaranteed into the
next millennium. Unfortunately, we can't make that statement about modern day marketing
and advertising solutions. Here is where a paradigm shift is needed to change the way
consumers view consumption in general. This shift is not only necessary to promote healthy
choices regarding our nutrition, its essential to insure our very life on the planet. You can
say its a matter of a longer life or a quicker death.
Don't buy a Hummer unless your commute includes some sort of off road, wilderness, or
other extreme terrain so to speak. I'm not bashing H-3s, I'm merely putting its form versus
function into perspective with the intentions of the purchaser. When you see your neighbor
trying to back into a spot on a crowded street in NYC, its safe to remark that the advertising
of that H3 may have influenced that person's decision to buy that product more than its
performance features versus practicality. Society paints us into a price point perspective
where we'd actually choose a vehicle based upon differences of thousands of dollars, while
walking away from delicious, healthy grapes for a little as a few dollars. Don't wait for the
grapes to go on sale to consume them. You wait for a flat screen television to go on sale,
because you "want" a clearer picture. You buy the grapes at any price because you "need"
balanced nutrition. This is the shift I recently learned from Dr. Joseph Amato, which is placing
appropriate emphasis on what's important for our survival, such as nutrition. We don't need a
Hummer or flat screen television to survive; however a balanced diet, daily exercise, and
proper perspective will insure the Survival Of The Fittest.
Click here for more on nutrition.
The Possibilities Of A Paintball Field In The Bronx Excites Many
By Hector Farrulla
Today was a great day for New York City Paintball. The sport is becoming recognized and accepted by more people here
in the Bronx than ever before! Andrew Perretti, of IBC Solutions scheduled a meeting with the owners of the Turtle Cove
Golf & Baseball Complex, Team BPS, and Race Gun USA, Inc., at The Bronx Chamber Of Commerce Luncheon on
February 15, 2007, where our goal was to set up a subsequent meeting with the New York City Parks Commissioner &
Recreation Commissioner, Adrian Benope or his designee, for talking points about bringing Paintball to the Bronx. The
owners of Turtle Cove were very enthusiastic about converting a portion of their property for paintball use. Turtle Cove has
over 30 acres of land which is considered a paintballer's paradise. It has the capability for both tournament style and
woodsball game fields in one facility. Most Bronx residents that indulge in the sport usually have to endure long travel
times to play, but that doesn't stop the thousands of New York City and Bronx paintballers from making their weekend
journeys to far away places.
For years, my Bronx and Long Island based team has traveled to places as far as Pennsylvania to compete in
tournaments and events. Once there, we always encounter players and teams from our own back yards. It is common
knowledge among the New York City Paintball community that there is no "legitimate place" to play their favorite sport
within the city limits. The Bronx is in dire need for an outdoor facility. Many NYC and Bronx paintballers are already
engaging in "Outlaw Ball", because there are no other accessible places to play in our borough. Outlaw Ball is paintball,
played outside an actual field, illegally, and usually in a secluded, wooden area. Outlaw ball is played in places like this
to avoid being noticed by local authorities and to avoid injuries to pedestrians. Even the people who participate in this
illegal format, play as safe as possible. Never in my 13 plus years in this game have I met a paintballer who plays with
the intentions of hurting another player. In fact, the majority of paintballers are extremely serious about paintball safety. It's
not unusual for players at a field to take the role of referee, and reprimand less experienced players who break the rules:
goggles on at all times in playing areas, and barrel plugs on in safe areas. It is our mantra, and it is what keeps us safe
as we play.
As we try to disassociate paintball markers from actual fire arms, there will always be the skeptics who say that this sport
is about violence. People with guns shoot people. Athletes with paintball markers mark players. It's all about fun and
having a good time. Maybe it is time to reevaluate what exactly is considered safe recreation for our kids? NYC Parks and
Recreation presently promotes activities such as: inline skating, hockey, and karate in our parks. Surely participants can
get hurt in these approved activities/sports which encourage physical contact. Inline Skating is not as violent or an
extreme sport, but we all know what can happen when you fall on hard cement at a high rate of speed. No one ever plays
paintball with malicious intent, and people that do are always asked to leave the premises immediately! In any paintball
field, a bad apple is never given the opportunity to spoil the bunch. It is immediately tossed out of the responsible bunch,
and this is what keeps the sport safe and growing every year. .
By Hector Farrulla
Today was a great day for New York City Paintball. The sport is becoming recognized and accepted by more people here
in the Bronx than ever before! Andrew Perretti, of IBC Solutions scheduled a meeting with the owners of the Turtle Cove
Golf & Baseball Complex, Team BPS, and Race Gun USA, Inc., at The Bronx Chamber Of Commerce Luncheon on
February 15, 2007, where our goal was to set up a subsequent meeting with the New York City Parks Commissioner &
Recreation Commissioner, Adrian Benope or his designee, for talking points about bringing Paintball to the Bronx. The
owners of Turtle Cove were very enthusiastic about converting a portion of their property for paintball use. Turtle Cove has
over 30 acres of land which is considered a paintballer's paradise. It has the capability for both tournament style and
woodsball game fields in one facility. Most Bronx residents that indulge in the sport usually have to endure long travel
times to play, but that doesn't stop the thousands of New York City and Bronx paintballers from making their weekend
journeys to far away places.
For years, my Bronx and Long Island based team has traveled to places as far as Pennsylvania to compete in
tournaments and events. Once there, we always encounter players and teams from our own back yards. It is common
knowledge among the New York City Paintball community that there is no "legitimate place" to play their favorite sport
within the city limits. The Bronx is in dire need for an outdoor facility. Many NYC and Bronx paintballers are already
engaging in "Outlaw Ball", because there are no other accessible places to play in our borough. Outlaw Ball is paintball,
played outside an actual field, illegally, and usually in a secluded, wooden area. Outlaw ball is played in places like this
to avoid being noticed by local authorities and to avoid injuries to pedestrians. Even the people who participate in this
illegal format, play as safe as possible. Never in my 13 plus years in this game have I met a paintballer who plays with
the intentions of hurting another player. In fact, the majority of paintballers are extremely serious about paintball safety. It's
not unusual for players at a field to take the role of referee, and reprimand less experienced players who break the rules:
goggles on at all times in playing areas, and barrel plugs on in safe areas. It is our mantra, and it is what keeps us safe
as we play.
As we try to disassociate paintball markers from actual fire arms, there will always be the skeptics who say that this sport
is about violence. People with guns shoot people. Athletes with paintball markers mark players. It's all about fun and
having a good time. Maybe it is time to reevaluate what exactly is considered safe recreation for our kids? NYC Parks and
Recreation presently promotes activities such as: inline skating, hockey, and karate in our parks. Surely participants can
get hurt in these approved activities/sports which encourage physical contact. Inline Skating is not as violent or an
extreme sport, but we all know what can happen when you fall on hard cement at a high rate of speed. No one ever plays
paintball with malicious intent, and people that do are always asked to leave the premises immediately! In any paintball
field, a bad apple is never given the opportunity to spoil the bunch. It is immediately tossed out of the responsible bunch,
and this is what keeps the sport safe and growing every year. .
The Sports Group Manufacturers Association reports that the
sport of paintball is actually safer to play with less reports of
injuries than: bowling, golf, and fishing. Imagine a place
where children and adults can have great fun, while learning
about honor, teamwork, and communication? "Applying
paintball skills and attributes into youthful social circles may
even contribute to a decrease in gang violance." says Andrew
Perretti, a local public safety and community advocate.
Imagine an establishment, right here in the Bronx that will
generate revenue and popularity for our borough, while
providing a place where the whole family can enjoy an
exciting and healthy activity. We our closer than ever to
making this dream possible right here in our Bronx. Stay
tuned for more updates as they develop. If you would like to
participate in this advocacy issue, or just want to learn more
about the second fastest growing extreme sport in the world,
visit our E-Zine at: www.ballspersecond.com, and drop us an
email.
sport of paintball is actually safer to play with less reports of
injuries than: bowling, golf, and fishing. Imagine a place
where children and adults can have great fun, while learning
about honor, teamwork, and communication? "Applying
paintball skills and attributes into youthful social circles may
even contribute to a decrease in gang violance." says Andrew
Perretti, a local public safety and community advocate.
Imagine an establishment, right here in the Bronx that will
generate revenue and popularity for our borough, while
providing a place where the whole family can enjoy an
exciting and healthy activity. We our closer than ever to
making this dream possible right here in our Bronx. Stay
tuned for more updates as they develop. If you would like to
participate in this advocacy issue, or just want to learn more
about the second fastest growing extreme sport in the world,
visit our E-Zine at: www.ballspersecond.com, and drop us an
email.